Demantra Predictive Trade Planning & Promotion Optimization

Demantra's PTP & TPMO module focuses on Consumer Good industry's requirement for trade promotions and account planning, sales forecasting, and promotions optimizations. The module is build on top of basic Demand Management module and utilizes various components of Demand planning function. Few of the important features can be listed as:

• Lift generation on top of Baseline forecast when engine is run in Promotion Effectiveness (PE) mode
• Promotions Planning & Analysis, with easy scenario wise comparison of expected incremental lift and trade spending
• Promotion optimization, to simulate promotional scenarios for decision making assistance on the basis of ROI, Revenue or Profit targets.

Oracle has already released seeded integration between PTP module with Enterprise One (JD Edwards) and Siebel.

PTP Integration Flow with Enterprise One(E1):

1. Load master data(product and customer hierarchy) with historical sales data from E1
2. Load history of promotions (can come from legacy TPM system)
3. Generate Baseline forecast & Lift by executing Engine in Demantra
4. Create promotion plans and scenarios in Demantra
5. Load future promotion plans/pricing information to E1
6. Process sales orders against new promotions in E1
7. Load actual trade spending from E1 to Demantra
8. Generate volume forecast in Demantra and Submit back to E1

PTP Integration Flow with Siebel: This integration supports two scenarios in which Demantra can be used by a business. First, Promotion planning done inside Siebel with Demantra being executed in back end. Baseline forecast with Lift information is fetched into Siebel on regular basis for usage during planning. Second, Promotion planning being done in either of the systems and results are synchronized on near real time basis.

1. Load data extracts for Product, Account, Promotion, Planning hierarchy with sales and promotion activity details into Demantra from Siebel
2. Generate Forecast with lift in Demantra
3. Load data extracts from Demantra for Baseline Volume Forecast, Lift and Promotions to Siebel.

The objective behind these integrations is to make Demantra's advanced Forecasting technology available to all. Using the best of breed technology for various business processes is the strategy which Oracle is following as a path towards Fusion. With PTP & TPMO module's seeded integrations, customers on JD Edwards(E1) or Siebel can benefit themselves from Demantra's offering with ease.